“The Amazing Spider-Man’s” Andrew Garfield, Emma Stone, Rhys Ifan, Dennis Leary and director Marc Webb stopped by the housing projects in Brooklyn, NY yesterday afternoon to take part in the Be Amazing, Stand Up & Volunteer initiative, held at the Farragut Houses & Madison Boys and Girls Club.
We are all for celebrities lending their support and patting folks on the back who are deep in the trenches doing their community for the better!
The event touted the cast joining over 200 volunteers who have generously given their time and energy to plant community gardens and put together a Be Amazing mural for the community, at the hands of said community members.
The problem is – as it often is the case with such a large group of people – that when you throw together a local community, who jumped in without the attention of a celebrity focus, and throw in publicists, celebrities, media, and a promotional blitz for a large Hollywood film of a Spider-Man magnitude, and aim for publicity – not only for said film but for a community in need of their support, the general flow of an otherwise basic moment often gets disrupted and the message gets diluted for lack of orchestration and foresight.
No one to blame really, it just does.
We recall the words of a teacher many years back often telling us that the more involved, the more planning it required. Words of wisdom we’d say.
We don’t suggest that the gesture by the likes of such A-lister’s is disingenuous… Not at all. Just ill timed as handlers are out to maximize and keep to scheduling. This however often ends resembling a Kardashian contracted paid attendance. Well intended but missing the mark.
The above mentioned cast members arrived and the two (of three) scheduled photo-ops went to shit quicker than one could spell it out. And that after a few attempted to voice the impending cluster.
And when the 1st photo-op dissolved into a bevy of individuals that no one believed could be useful the 2nd of three fast started to resemble the 1st. Protest voiced during the orchestration went unregistered and the mood of the attending media quickly plummeted beyond salvation with it all coming to an abrupt end before anyone could double back to a resolution.
“We’re done!” voiced one frustrated organizer to the lament of the press line voicing woes of a wasted commute out to the borough.
The lack of seeming cooperation by the films leads didn’t lend any support to the matter at hand either…
Stone kept looking down and away from photogs while Garfield kept looking for his sweetheart Stone. And what little time they looked in the direction of the horde of awaiting paps was dismal or obstructed in one fashion or another.
But they did distribute t-shirts touting both the film and the volunteer initiative! So we couldn’t possibly bitch too much.